The Pokemon Go phenomena is real. Players of the mobile device augmented reality “scavenger hunt” app are out on the streets in droves hunting down Pikachu, Psyduck, Bulbasaur, Charmander and other elusive Nintendo based cartoon characters. Chances are you or someone you know is playing the game…don’t lie, you’re playing it aren’t you? The mobile game developed by Nintendo partner Niantic has caused Nintendo’s stock to jump 36% adding $7 billion to its market cap.